Your one stop shop to find out what we are saying about the market and what the market is saying about XCellAir. Also, if you would like to hunt us down and hear what we have to say in person check out the Events section below. We are sure to be in a city near you soon and would love to catch up over a coffee or an adult beverage.
XcellAir™ research reveals lost OPEX saving and revenue opportunity from paid-for managed Wi-Fi in the home
San Diego, 7th February 2017 – Consumer interest in managed Wi-Fi services represents a $6.7 billion missed opportunity for service providers globally, a new study from XCellAir has revealed. Data from a new survey of 1,000 consumers each in the US and UK reveals that on average, 15% of consumers would be willing to pay for their Wi-Fi service to be managed by their service provider or a third party. Furthermore, they would be willing to pay on average $34 per year for such managed services.
This $6.7 billion opportunity comes from revenue lost from consumers willing to pay for managed Wi-Fi services, as well as OPEX savings from a reduction in helpline calls and engineer visits. Using industry forecasts for installed Wi-Fi and the number of consumers willing to pay for managed Wi-Fi services as revealed in the survey, XCellAir calculates that service providers could miss out on $3.3 billion in additional revenue in 2018. OPEX savings from managed services, based on the average cost of customer helpline calls and truck rolls to configure or repair access points, could reach as much as $3.4 billion.
“With Wi-Fi fast becoming the consumer’s preferred choice for connectivity, internet service providers need to ensure they are doing their utmost to meet service requirements. Our research reveals that there is nascent demand for managed Wi-Fi services, demand that they’re also willing to pay for,” said Todd Mersch, Co-Founder and Executive Vice President of Sales and Marketing, XCellAir. “Against a backdrop of new uses for domestic Wi-Fi, from streaming media to smart home devices, it is remarkable that almost everyone surveyed had completely unmanaged Wi-Fi. Consumers are going to look to ISPs to provide and manage their Wi-Fi as more connected devices fill the home.”
The consumer study, carried out in December 2016, sought to determine the extent to which consumers in the UK and the US have an acceptable Wi-Fi experience in the home, who they hold responsible for their experience, and potential demand for paid-for managed Wi-Fi services.
The survey revealed significant consumer reliance on their ISPs:
The survey also revealed that as many as 89% of consumers have completely unmanaged Wi-Fi, yet there is notable appetite for managed and paid-for services from their ISP or other third party:
“Our survey revealed that the majority – 74% – of consumers get their Wi-Fi equipment from an ISP, but we have seen a raft of new home Wi-Fi systems which offer self-management features, such as Plume, Eero and Luma. However, our survey responses strongly suggest that consumers are reliant on their ISPs, no matter where fault lies when things go wrong. ISPs have a golden chance to capture Wi-Fi management as a service for their customers from which they stand to benefit financially, as well as in goodwill towards their brand,” concluded Mersch.
XCellAir is the expert in Wi-Fi quality of experience (QoE), enabling operators to deliver reliable, high performance Wi-Fi for residential and small business customers, as well as for public Wi-fi hotspots. Its XCellRAN™ solution goes beyond simple radio resource management (RRM), unlocking unutilized unlicensed spectrum and actively tracking and automatically fixing network and access point-level issues before they affect the service.
XCellAir also recently announced the launch of its Wi-Fi Advisor, a free tool which helps ISPs and operators to determine the Wi-Fi service customers need in order to provide reliable Wi-Fi performance throughout the home.
XCellAir brings order to the potential chaos of using unlicensed spectrum when deploying a dense radio network of Wi-Fi access points and cellular small cells. Based in San Diego, CA, XCellAir provides a cloud-based Quality of Experience (QoE) solution that automates the management and optimization of these networks. XCellAir enables wireless service providers to meet the challenges and capture the opportunity presented by the insatiable thirst for data and ubiquitous connectivity.
For more information and access to the detailed business case and performance report, see: http://xcellair.com/resources
T: 0203 824 9203
XCellAir and XCellRAN are trademarks of XCellAir, Inc. All other company or product names, brands, trademarks, and logos are the property of their respective owners. All rights reserved.